How Brands Can Break Through the Noise and Actively Engage With Consumers

Knowing a user helps a company stand apart from its competition

Consumer needs are changing, and brands need to make a point in paying attention to their needs. Getty Images

We are living in an era of content overload. American adults spend nearly half of their day—over 11 hours—interacting with media content in some form or fashion, whether that’s scrolling on mobile devices, streaming music, scanning the contents of the mailbox or watching TV.

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Wayne Powers is the president of Valassis.