How Brands Can Avoid Letting Prejudices Ruin Brand Relevance

Getting past that will help create stronger connections

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Preconception is misconception. That’s why today more than ever marketers need to treat consumers as a “segment of one.” The further we can get away from sweeping, ill-informed stereotypes, the closer we will get to consumers’ thoughts, feelings and, ultimately, the hard-earned dollars in their virtual wallets.