How Brands Became the Most Powerful Advocates in Today's Battle for LGBT Equality

They're leading the charge for change, but will states concede?

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents.

In addition to being lambasted by LGBT advocates, the laws—North Carolina's House Bill 2 and Mississippi's House Bill 1523—have also been criticized by much of corporate America, with with hundreds of brands calling for their repeal and even scaling back operations in those states.

When brands pressure states to embrace progressive ideals, it often results in negative economic impact for those states, as evidenced already in the travel and tourism industries in North Carolina and Mississippi.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in