How Brands Are Celebrating April Fools' Day 2019

From classic fakery to oddly real product rollouts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

April Fools’ Day has become one of the marketing industry’s most active and annoyingly odd days of the year. And while the whole thing can be exhausting, there are always a few clever ideas worthy of at least a chuckle.

Check out our (definitely not 100 percent comprehensive) roundup of some of this year’s better branded stunts below. We’ll be updating this list throughout the day:

Google Netherlands Finally Lets You Talk to Your Tulips

We all know Google Translate is a powerful and useful tool, but clearly the service is only scratching the surface of its potential by translating human language.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in