Social Commerce

How Brand Purpose Helped Vans Respond to the Pandemic

Its efforts to support consumers and small businesses focus on enabling creative expression

The pandemic has expanded Vans’ brand purpose into new territory, like mental health and wellness.Adweek
By Lisa Lacy

November 12, 2020

While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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