Social Commerce

How Brand Purpose Helped Vans Respond to the Pandemic

Its efforts to support consumers and small businesses focus on enabling creative expression

vans-commerce-week-april-vitkus-CONTENT-2020 — The pandemic has expanded Vans’ brand purpose into new territory, like mental health and wellness.Adweek

November 12, 2020

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While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not.

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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