How Blue Moon Found a Heavenly Way to Shine in a Crowded Category

IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful approach to the brewer's advertising, which would become instantly recognizable—a welcome dash of color and craft amid the beery bro hugs of the category.