How Bike Brands Are Navigating a Boom Fueled by Covid-19

More consumers are cycling for exercise and as a transportation alternative

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.