How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them?

2 Web brands rank surprisingly low in relevance survey

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's impossible for most of us to imagine a world without Google or Facebook. The two technology brands have been around only 18 and 12 years, respectively, but they have revolutionized how we learn, shop and socialize. However, according to a new study, the brands also share a serious liability, even in the minds of consumers who use and like them.

People don't trust them.

According to a survey just released by consultancy Prophet, neither Facebook nor Google is among the top 10 most relevant brands as ranked by consumers.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in