How BDG's Parent Portfolio Creatively Helps Brands Put Purpose Over Products

Scary Mommy, The Dad and Fatherly are modernizing legacy names in meaningful ways

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When Geico teamed with Fatherly and Scary Mommy early this year, it wasn’t to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to Neurodiversity, a platform containing videos, articles and panels that provided insight on how to better support children with autism and learning disorders like ADHD, dyslexia and dyspraxia.



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