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A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal.
When Adweek last checked in with legal lender Esquire Bank, it had teamed with creative agency Park & Battery to launch an award-winning Better Call Saul-inspired campaign that sought out trial lawyers where they worked. However, when it isn’t helping lawyers finance their cases—which account for 70% of Esquire’s business—the digital bank dabbles in payment processing and commercial real estate.