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Best known lately for Petsmart's perfectly bizarre spot and an irreverent Avocados from Mexico Super Bowl ad, GSD&M is one of the more versatile agencies in the industry. And being located in Downtown Austin gives them a unique perspective on South by Southwest—and of course, a canvas on which to paint one of the festival's biggest shows each year.
The event's poster promoted a "Super Secret Headliner."
In our video above, we sat with chief creative officer Jay Russell and group creative director Bill Bayne to hear exactly how they put on a party of this scale (there were an estimated 3,500 people in attendance on Monday night).
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