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If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog forms of advertising—out of home—Apple’s Tor Myhren can explain.
Billboards and other “outdoor expressions” hold a special place in a transient world, said Myhren, Apple’s vp of marketing communications, during his Wednesday keynote speech at Adweek’s Elevate: Out of Home event.
We absolutely love outdoor. It breaks all the rules of today’s fast and temporary and fractured digital culture.
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