How an Entertainment Manager at Lyft Finds and Manages Partnerships With Creators Like Cardi B

Jessica Zhang on working at the intersection of Hollywood and tech

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When hip-hop artist Cardi B climbed to the top of the Billboard charts in September of last year, Lyft let users turn the cars in the app into her face and nails. The stunt was the company’s first in-app takeover with an artist and “the perfect moment” for Lyft to execute it, said Jessica Zhang, manager of culture and entertainment at the ride-hailing company.

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