How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing

Brand exec Cynthia Erland lays out the strategy

American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in