How Airbnb's CMO Transformed the Company Into a Super Brand in Just 18 Months

Marketers need to be fearless

When Airbnb CEO and co-founder Brian Chesky approached Jonathan Mildenhall about taking on the CMO role at Airbnb 18 months ago, Mildenhall said he was a bit skeptical. He was, after all, working with one of the greatest storytellers and one of the most visible brands in the world—Coca-Cola.