How Adweek Helped This Startup Build Its Business

'The rest is history'

Video: Josh Rios; Editor: Breana Mallamaci

We’ve been gathering more interviews from across the brand marketing ecosystem as Adweek celebrates its 40th anniversary.

Tim Scott, CMO of Land O’Lakes, has been reading Adweek for many of those 40 years, back when he was on the agency side. “It was my go-to read,” Scott told us when we caught up with him at the SXSW Interactive Festival.

Hear more above, including how one startup got a jump-start from Adweek.

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