How Advertisers Should Adjust Strategies for the At-Home Audience

In a fragmented world of multiple devices and multiple distractions

family at home with devices illustrated
Are you reaching the same people across channels? Getty Images

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has proven its merits. A Gartner survey from early April found that 74% of CFOs plan to move some or all of their employees to remote positions permanently following the current crisis.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@wizeline Derek Wise is chief product officer for Oracle Data Cloud.