How Ads Could Ruin Zynga and Why They (Probably) Won't

Post IPO, does the gaming giant need to see the advertising light?

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Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her home. When they run out of the energy needed for such tasks (given out as energy points, which are tracked on an on-screen bar), they have lots of ways of getting more juice—ways that, usually, will cost them more money, or, in some cases, test their friends’ patience.

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