How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

Developers adopt simple math instead of misleading metrics

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As esports experience massive growth and are thrust into the mainstream, statements like “League of Legends had more viewers than [major sporting event]become more common. 

Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry—no matter what the reader might think about it—is massive and has the numbers to back it up.

The only problem? The stats can be incredibly misleading.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in