How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships

Brand execs shared strategies at Adweek's virtual Sustainability and DEI Summit

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At Adweek’s Sustainability and DEI Summit last week, executives from across a wide range of industries shared how they’re aiming to reshape business practices to improve sustainability, build more inclusive and diverse workplaces and eliminate waste along supply chains.

To speak to how cross-brand and internal partnerships can support those efforts, AB InBev’s head of sustainability Ezgi Barcenas and e.l.f. Cosmetics chief marketing officer Kory Marchisotto joined the virtual stage to share examples from their own organizations.

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After noticing how often Chipotle was mentioned alongside e.l.f.,

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