How a Streetwear Brand Aims to Bridge the Digital Divide for Underserved Communities

Sneaker retailer Snipes opens its first computer lab through a 'Crack the Code' campaign

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The Covid-19 pandemic exacerbated the impact of significant gaps in access to high-speed internet and computers across the U.S., as lower-income kids lacked the equipment and reliable home broadband service needed to attend remote school and complete assignments. Sneaker and streetwear retailer Snipes is working to promote digital equity with a nationwide “Crack the Code” campaign.

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