How a Streetwear Brand Aims to Bridge the Digital Divide for Underserved Communities

The Covid-19 pandemic exacerbated the impact of significant gaps in access to high-speed internet and computers across the U.S., as lower-income kids lacked the equipment and reliable home broadband service needed to attend remote school and complete assignments. Sneaker and streetwear retailer Snipes is working to promote digital equity with a nationwide “Crack the Code” campaign.