How a Shot of Technology Helps Bring These Bacardi Brands Closer to Their Customers

Patrón, Grey Goose leverage real-time engagement

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For Bacardi brands Patrón and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology’s sake will do little to enhance the customer journey, explained Lee Applbaum, CMO of Patrón and Grey Goose. Rather, it’s the right blend of media that drives innovation. This sentiment was echoed by several top marketers who, like Applbaum, attended Brandweek in Palm Springs, Calif.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in