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To promote mothers as “the true rock stars” since the outbreak of the Covid-19 pandemic last year, iconic magazine brand Rolling Stone will celebrate the challenges they have been facing.
Created by VMLY&R Italy, the “Rockin’ Mamas” ad campaign will run through Rolling Stone Italy’s social media channels before reaching global markets, including the U.S. and Brazil. It features a voice-over narrative with images of single parents struggling to juggle their family responsibilities and continue working at the same time.
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