How a Political Strategy Can Bolster Brand Reputation in Volatile Times
Look to candidates for examples of bonding with consumers at pace
Political candidates know how to deal with turbulent situations, and it's something marketers can take a note from.
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Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour, could change everything. The same is true for brands, especially now as we navigate fraught times where head-snapping change buffets every aspect of our lives.
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