How a Miami Stadium Rebrand May Give Crypto a Marketing Lift

FTX has bought the naming rights for $135 million

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In a country where shiny new stadiums sprout like mushrooms, there are few fans who remember the hullabaloo greeting the opening of Miami’s American Airlines Arena back in 1999 when Gloria Estefan played the opening show.

Compared to high-tech whoppers like L.A.’s new $4.9 billion SoFi stadium, the tab for American Airlines Arena came in at a mere $213 million ($336 million in today’s dollars). While it may have lacked ostentatious features such as 75-foot-high glass doors showing off the Minneapolis skyline (as seen at the U.S.

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