How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

A Manhattan developer wanted to amplify the comedian's message of endurance

Turning Seinfeld's opinion piece on New York resilience into an ad required permission from the actor and newspaper. Naftali Group and Getty Images

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but because it’s featured on the facade of a 19-story luxury condominium building now under construction on Manhattan’s Upper East Side.

@Jane_L_Levere Jane L. Levere is a freelance journalist based in New York City.