Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.
Four years ago when Kymm Martinez landed her current post at the University of St. Thomas, she had to make a number of adjustments. Martinez had spent 20 years as a marketer for General Mills, much of that time on the vp level. She was used to managing brands that were household names and working with P&L statements in the billions of dollars—all very different from St.