How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

MyHeritage's new AI-powered tool brings historical photos to life

A tool from genealogy site MyHeritage can bring old photos to life. MyHeritage

A genealogy site tool that lets people digitally animate old family photographs has become a viral sensation on social media this week—in the latest example of brands putting AI-powered deepfake technology to creative use.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.