How a Creative Studio Brought Elton John's Career to Life in Virtual Reality

Spinifex Group explains the strategy behind his farewell tour kickoff

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It was a case of kismet that seemed almost magical. About the time that creative studio Spinifex Group had identified Elton John as someone who could really benefit from its more cutting-edge techniques, the artist’s company was looking for just the sort of thing that the digital experience agency offered.

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This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.