6 Brands That Retooled Their Taglines in 2019

Including Home Depot, Pepsi and Gillette


Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps.

Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine Tanasy, executive director of naming and verbal identity at Landor, said that because of consumer demands, there’s more pressure than ever to for brands to reflect what consumers are looking for in their own identities.

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