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While the U.S. Open drew a record 737,872 attendees in 2019, this year’s tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King National Tennis Center are completely empty.
The 52nd annual tournament is one of the few major global events to be held as planned during the Covid-19 pandemic, leading sponsors to rethink how to engage consumers forced to watch matches at home.
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