How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

With record-breaking sales expected, the day is packed with virtual events, activations and advocacy

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

References to getting ripped at 4:20 p.m. and celebrating April 20 as a wake-and-bake holiday used to be strictly insider talk, exchanged with a knowing wink between hardcore cannabis fans.

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