Comeback Brands
What’s old is new again: These 10 classic brands maximized their moment and recaptured their cool factor.
A shoe that was once deemed universally ugly finds its way onto the foot of Instagram influencers across America. An electronics store on the brink of bankruptcy is now hailed as “one to watch” on Wall Street. These are the kinds of turnarounds we looked for in this list of comeback brands, which have made themselves over with ingenious new products, showstopper marketing, re-energized workforces and consumer-centric mindsets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in