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TradeCast Aborts Review, Cuts Spending
ATLANTA–Online stock-trading software supplier TradeCast Securities has killed its advertising review, following the dismissal of vice president and director of marketing Michael Littman.
Two weeks ago, TradeCast’s agency, Doe-Anderson, resigned. Both sides confirmed $10 million had been spent on advertising this year. The client, however, is cutting its budget after making little headway against category giants E*Trade and Ameritrade.
Based in Houston, TradeCast has hired local consultant Kevin Moore to coordinate freelance creative efforts.
“Our marketing department is down to one person.
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