Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
House2Home, the home-decorating reincarnation of home-improvement chain HomeBase, has awarded its media planning and buying business to Palisades Media Group without a review.
Carat in Los Angeles was the eight-year incumbent. HomeBase spent just under $14 million in 2000, per Competitive Media Reporting.
The client declined to give a reason for the switch to Palisades in Santa Monica, Calif. A source said the retailer’s dramatically changed product line, brand identity and marketing focus played a role.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in