Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The House Worldwide has announced its second piece of new business this month with the addition of Lenovo. The tech manufacturer said The House's network of communications partners will handle creative responsibilities in its Europe, Middle East and Africa region.
On Feb. 6, The House—which was launched a year ago by former Publicis global COO Richard Pinder—said it would share worldwide responsibilities on Levi’s with Draftfcb.
With Lenovo’s EMEA business, The House replaces Saatchi & Saatchi. However that agency's New York office continues to work for Lenovo elsewhere.
Pinder has known Lenovo chief marketing officer David Roman and EMEA vp of marketing Jan Huckfeldt since the two were executives at Hewlett-Packard, a client of Publicis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in