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Business trips really are about business, or so the people at Cyberoom would have you believe.
In its first campaign for the hotel room online service provider, Carmichael Lynch in Minneapolis created an ad that compared the demand for high-speed Internet access in rooms to that for vibrating beds. The demand for online connections in rented rooms has risen dramatically, while the demand for vibrating beds has dropped, according to the ad.
“Business travelers won’t find it as difficult to justify Cyberoom on their expense reports as Spectravision or “Magic Fingers,’ and it’s just as much fun,” said agency representative...

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