Hotwire Shifts Creative to McCann

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SAN FRANCISCO Online travel service Hotwire.com has moved creative chores on its ad account to Interpublic Group’s McCann-Erickson without a review, the client and agency said on Tuesday.

McCann’s office here will handle the business. Universal McCann in San Francisco already handled media duties.

Creative had been with New York independent DeVito Verdi, which last June broke ads tagged, “Fly.

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