Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Online travel service Hotwire.com has moved creative chores on its ad account to Interpublic Group’s McCann-Erickson without a review, the client and agency said on Tuesday.
McCann’s office here will handle the business. Universal McCann in San Francisco already handled media duties.
Creative had been with New York independent DeVito Verdi, which last June broke ads tagged, “Fly. Sleep. Drive. Cheap.”
The client said its overall marketing budget will be $55 million in 2004, but it did not break out how much will be spent on paid media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in