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3 Unilever Roster Shops To Pitch Magnum This Week

NEW YORK Final presentations will take place this week in Unilever’s review of global creative duties on its Magnum ice cream brand, said sources. The contenders are IPG’s Lowe, Omnicom’s DDB and the incumbent, IPG’s McCann Erickson. Each shop will get about two hours to present to a handful of client executives; the pitches are scheduled for Monday and Tuesday, said sources.

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