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Pasta Maker Barilla Awards $275 Mil.-Plus in Media to OMD

NEW YORK Omnicom’s OMD has won global media planning and buying chores for Parma, Italy-based Barilla, the pasta and sauce maker, the client has confirmed. Estimated annual global ad spend on the account is $275-300 million, sources said, although the client indicated that buying for Italy—where spending is about $80 million a year—would be handled in-house effective with the switch to OMD in 2008.

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