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Activision Hands Creative Duties To DDB L.A. Following Review

LOS ANGELES Activision last week awarded creative duties to Omnicom’s DDB L.A. following a review, the client confirmed. The Venice, Calif.-based shop edged Publicis’ Team One, El Segundo, Calif., the other known finalist, per sources, in a review conducted by the search team of Russel Wohlwerth and Ann Billock. The Santa Monica, Calif.-based client spent $80 million in recent years, but dropped spending to $30 million in 2006, per Nielsen Monitor-Plus, as the relationship with independent Secret Weapon, Santa Monica, deteriorated.

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