Hotlines: Late-Breaking Industry News

Diane Rothschild, One Club Hall of Fame Member, Dies at 63

NEW YORK Diane Rothschild, who helped create heralded ad campaigns for Volkswagen, J&B and Land Rover during a 40-year career, died on April 3 at her home in Manhattan after a five-year battle with lung cancer. She was 63. A copywriter by trade, she began her ad career in 1969 at Doyle Dane Bernbach and rose through the ranks to become a creative director and then serve on the agency’s New York board of directors. Rothschild became the fourth woman to be inducted into the One Club Hall of Fame in October 2005. In 1986, she and her DDB creative partner, Roy Grace, left the agency to start Grace & Rothschild in New York, which launched the first U.S. campaigns for Land Rover and Range Rover. She is survived by her husband, Alan Pando, of New York, and a daughter, Ali Spencer, of Sag Harbor, N.Y. A memorial service in Manhattan is being planned in the next few weeks.



Start-up Agencies Grab National Duties on Jeep, United Airlines

NEW YORK Two recently launched agencies snared national brands last week, with the Omnicom-backed Cutwater in San Francisco picking up lead creative duties on Chrysler’s $360 million Jeep account after a review (Cutwater’s portion accounts for $170 million), and Minneapolis independent Barrie D’Rozario Murphy taking over the $55 million United Airlines account. United shifted its creative business without a review from Publicis’ Fallon in Minneapolis, where BDM principals Bob Barrie and Stuart D’Rozario last worked as lead creatives on the business. “It’s a pretty simple story,” said Dennis Cary, United’s svp of marketing. “We are very happy with the [“Time to fly”] campaign they created. We think it’s timeless and that it has a lot of room to run. [Bob and Stuart] have been critical members of the team since its inception, and it made sense to continue with them.” Chrysler chose Cutwater, led by former TBWA\Chiat\Day North American cd Chuck McBride, over four other Omnicom shops: Downtown Partners in Toronto, Element 79 in Chicago, Martin/Williams in Minneapolis and the incumbent, BBDO in Detroit, though BBDO kept account management and dealer-directed creative duties. “Cutwater has the national creative, but they’ll be working hand in glove with BBDO Detroit on the ad buys, the dealer-level advertising, and all the other nuts and bolts of the account,” said Jason Vines, Chrysler Group’s vp of communications. “Having the business in the same holding company is like having the same family work on our business.”



7 Agencies Return Census RFP For $200 Mil. 2010 Campaign

WASHINGTON Seven agencies responded to the RFP from the U.S. Census Bureau, which intends to select an agency for its $200 million 2010 Census campaign by the end of August, sources said. WPP’s Young & Rubicam created here the campaign for the 2000 Census and is said to be participating. Other shops include WPP’s JWT, Atlanta, and Ogilvy & Mather, N.Y.; IPG’s Campbell-Ewald, Austin, and DraftFCB, N.Y.; Omnicom’s GSD&M, and one undisclosed shop. Census officials said they would cut the list by May 16. Finalists will make oral presentations between June 5 and June 22.



Omnicom Word-of-Mouth Shop Zócalo Opens Under Ketchum

NEW YORK Omnicom today launches a word-of-mouth agency, Zócalo, as a stand-alone unit of PR firm Ketchum. Paul Rand, who was Ketchum’s global chief development officer, is president and CEO of the new Chicago-based shop. Translated from Spanish, the name means “town square.” Rand joined Ketchum six years ago when it acquired the company he founded, Corporate Technology Communications. Rand’s partner is Patrick Rooney, a former Ketchum exec who was most recently president of Expand Communications.



Hyatt Seeks Agency to Help Celebrate 50th Anniversary

CHICAGO Global Hyatt Corp. has contacted a “limited number of agencies” about creating a global advertising program to celebrate the company’s 50th anniversary, said Tom O’Toole, the company’s svp of strategy and systems. The company’s U.S., independent shop, Cramer-Krasselt in Chicago, has been invited to pitch the account, he said, adding that “no other search was in progress.” Hyatt spent nearly $40 million on U.S. advertising last year, according to Nielsen Monitor-Plus.



EBay Ad Exchange Hits Snag As Cable Networks Pull Out

NEW YORK Plans by a group of key advertisers and eBay to launch an auction system for buying and selling national TV ads hit a major snag last week when the Cabletelevision Advertising Bureau indicated that its members, including most of the country’s cable networks, would not participate, citing the system’s perceived shortcomings. CAB president Sean Cunningham said in a statement that “the Media Exchange was too narrow an application, had clear connectivity issues related to cable’s emerging end-to-end e-business platforms, and lacked the provisions necessary for capturing critical strategic and idea-driven intelligence during a buy.” The steering committee overseeing the development of the exchange issued a statement saying the members were “disappointed in the decision.”