Hotlines II: Late-Breaking News

AT&T Consolidates $2.3 Bil. In U.S. Media Duties at MEC

NEW YORK AT&T last week consolidated media chores on its estimated $2.3 billion U.S. account at WPP shop Mediaedge:cia here following a review. Previously, the business had been split among Mediaedge, which handled planning and buying on AT&T Wireless (except for newspapers); Omnicom’s GSD&M Idea City, which had planning and buying on AT&T’s landline business; Omnicom’s OMD, newspaper buying for AT&T Wireless; IPG’s Initiative, planning and buying in the Southern region formerly known as BellSouth, which AT&T acquired last year; and Publicis’ Digitas, interactive.

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