Draft FCB Creates Sub-Agency To Resolve Conflict Issues

NEW YORK IPG’s Draft FCB Group is forming a sub-agency to address some of the client conflicts created by the June merger of the two shops, sources said. The as-yet-unnamed entity would span multiple offices in the worldwide network and house Qwest (originally with FCB), Nokia and likely Procter & Gamble (originally with Draft), sources said, while Verizon, Motorola and S.C. Johnson would continue to be serviced by Draft FCB. An agency rep said, “As we and Interpublic have repeatedly indicated, we have been working to find appropriate solutions for any potential conflicts. However, how that will take shape has yet to be finalized.” Separately, the agency said it was hiring Peter DeNunzio as president of its New York office, effective Sept. 11, replacing Steve Centrillo, who departed last week. DeNunzio had been general manager of global clients at WPP’s OgilvyOne here.

Advertising Week Welcomes Martha Stewart, Gnarls Barkley

NEW YORK Advertising Week this year will include a kickoff breakfast featuring Martha Stewart, a “Global Conversation” with Omnicom CEO John Wren and AOL’s Amp’d Up music show featuring rap duo Gnarls Barkley and CBS Radio host Adam Carolla. The third annual event will be held from Sept. 25-29 in and around Manhattan’s McGraw Hill building and the Museum of Television & Radio. Advertising Week board president O. Burtch Drake said an effort was made to bring in speakers from outside the industry, such as HDNet’s Mark Cuban, studio head Harvey Weinstein and National Basketball Association commissioner David Stern, who will all be featured. The opening gala, which will be held at Bryant Park, salutes advertising and its social impact. In a departure from previous years, 2006 events target industry people and are mostly not open to the public. The Thursday night wrap party is a scholarship fundraiser billed as GeneratioNext, with emcees Mark Ronson and DJ Logic. The parade of icons will take place Friday afternoon.

Miller Moves Genuine Draft From Martin to Y&R

CHICAGO Miller Brewing Co. moved its estimated $70 million Genuine Draft account to WPP’s Young & Rubicam from IPG’s The Martin Agency, the client confirmed last week. Y&R’s Chicago office will look to evolve the brand’s current “Beer. Grown up” campaign, which launched earlier this year, according to a company rep. Martin in Richmond, Va., won the account after a shootout with other roster agencies in August 2005. The Milwaukee company spent nearly $35 million on advertising through June of this year, according to Nielsen Monitor-Plus.

XM Hears Finals This Week For $50 Mil. Creative Duties

NEW YORK Executives from XM Satellite Radio are set to hear final presentations this week for the creative portion of its estimated $50 million account, sources said. Two independents, The Richards Group in Dallas and Wieden + Kennedy in New York, and IPG’s Lowe and Omnicon’s DDB, both in New York, will travel to the client’s Washington headquarters to present on Thursday and Friday. IPG’s Mullen in Wenham, Mass., is the incumbent, but is not defending; its Media-Hub will continue to handle media planning and buying. A decision is expected later this month. Select Resources International in Santa Monica, Calif., is managing the process.

MGM/UA Hands $100 Mil. Media Chores to RPA

LOS ANGELES Independent RPA has added MGM/UA’s media buying along with some planning duties, according to sources. The agency declined comment. The studio could not be reached. Estimated billings are $100 million. The incumbent was Palisades Media Group, Santa Monica, Calif., which had handled the business only for the release of Material Girls starring Hilary Duff. A Palisades executive declined comment. Sources said RPA would handle the studio’s next big release: the World War I drama Flyboys starring James Franco and Jean Reno. Also on tap from MGM/UA later this year: the James Bond adventure Casino Royale and Sylvester Stallone’s return as Rocky Balboa.