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Heineken Names Red Brick Road Lead Global ShopNEW YORK The Red Brick Road has landed lead global creative duties on Heineken, a brand that agency co-founder Frank Lowe was closely associated with at his former agency, IPG's Lowe. The appointment came after a review. The other finalist was StrawberryFrog, which a client rep identified as the incumbent. Estimated billings exceed $50 million. StrawberryFrog, however, will continue to handle projects for the client, including ads around its sponsorship of the next James Bond movie, Casino Royale. Also, regional agencies such as Publicis' Publicis in New York, which handles Heineken in the U.S., will remain and adapt their ads to fit Red Brick Road's global positioning on the brand, the rep said. Heineken becomes the London agency's second client, after the $80 million Tesco, which in March shifted from Lowe in London. Wal-Mart to Visit 10 Shops In $570 Mil. ReviewNEW YORK Wal-Mart executives are scheduled to begin visiting agencies in two weeks as part of its review of creative, interactive and media duties on its estimated $570 million account, sources said. The visits follow a cut to 10 shops last week. Sources identified the agencies as WPP's Ogilvy & Mather and JWT, both in New York; Publicis' Saatchi & Saatchi and Publicis, both in New York, and Leo Burnett, in Chicago; and Interpublic's Draft FCB Group in Chicago and The Martin Agency in Richmond, Va.; MDC's Kirshenbaum Bond + Partners in New York; and the creative incumbents, Omnicom's GSD&M in Austin, Texas, and Kansas City, Mo.-based independent Bernstein- Rein. Based on the visits, Wal-Mart will cut to three to four finalists; the review is expected to conclude in September. Select Resources International in Santa Monica, Calif., is managing the process.6 Shops to Meet With Safeway This Week in $250 Mil. ReviewNEW YORK Six shops will meet with Safeway executives over two days this week for chemistry and credentials checks before the supermarket chain cuts to three finalists in its $250 million review, sources said. Each shop will get 90 minutes to meet with a handful of executives at their Pleasanton, Calif., headquarters. The agencies, which advanced last month [Adweek Online, June 27], are Omnicom's Goodby, Silverstein & Partners in San Francisco and DDB in Chicago, WPP's Young & Rubicam in New York, Havas' Euro RSCG in New York, and IPG's McCann Erickson in New York and Campbell-Ewald in Warren, Mich. Boston consultancy Pile and Co. is managing the process. The incumbent, IPG's Dailey & Associates in West Hollywood, Calif., is not defending.Draft FCB Group Holds Task Force Meetings Next WeekNEW YORK The six task forces comprising Draft FCB Group's integration committee are slated to present a status report next week to CEO Howard Draft and CCO Jonathan Harries in Chicago, an agency rep confirmed. Draft merged with FCB on June 1 and formed executive task forces to manage the 90-day integration period. The July 19-20 meetings are meant to report progress on the following areas: market alignment (unifying the 190 FCB offices with Draft's 40 worldwide); go-to-market plan (agency brand positioning and new business strategies); operations (HR, IT and real estate); corporate communications; finance and legal (forging one P&L in all markets); corporate branding and identity (agency logo and signage). The integration process is expected to be completed by Sept. 1, with the agency officially relaunching by Jan. 1.Final Pitches Are This Week For $45 Mil. Centrum AccountNEW YORK Wyeth Laboratories will hear final pitches this week from three New York agencies for its Centrum line of nutritional products, sources said. IPG's McCann Erickson and WPP's Grey present on Tuesday for the $45 million account, while Publicis' The Kaplan Thaler Group goes on Friday. Last month, IPG's Draft FCB Group, Chicago; the incumbent, Carrafiello Diehl & Associates in Irvington, N.Y.; and an undisclosed shop were cut, sources said. A decision is expected this month.

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