Hotlines

Toyota to Launch $175 Mil.+ Camry Campaign Next Week

LOS ANGELES The launch campaign for the redesigned Camry that breaks next Monday from Publicis Groupe’s Saatchi & Saatchi will be the largest in Toyota’s history, exceeding the model’s $175 million launch in 2001, sources said. Three TV spots break April 3, including a 60-second anthem in which viewers are taken to a factory floor in Kentucky and asked, “When does a car become something you love?” Print, which begins April 7, splits between copy-heavy spreads in magazines such as BusinessWeek (headline: “The All New Camry Hybrid. For the Niche Market Called Earth”) and visually oriented spreads for magazines such as Vogue, one of which plays up the model’s MP3 capabilities. The overall tagline for the campaign is “Moving forward.” The Torrance, Calif.-based automaker spent $75 million advertising the Camry in 2005, according to Nielsen Monitor-Plus.



Decision Imminent for Discover Financial’s $90 Mil. Creative

CHICAGO Discover Financial Services could select an agency as early as this week to handle creative duties on its $90 million account, according to sources. Four agencies—IPG’s Foote, Cone & Belding in Chicago, the Martin Agency in Richmond, Va., TM Advertising in Dallas and WPP Group’s Young & Rubicam in Chicago—made presentations to the Riverview, Ill.-based client last Wednesday and Thursday, according to sources. A client representative declined comment, except to say the review was on track for a decision in late March. Agency executives declined comment. The review is being managed by Select Resources International in Santa Monica, Calif. The incumbent, Omnicom’s Goodby, Silverstein & Partners, is not participating.



New Coors Light Campaign Continues ‘Love Train’ Theme

LOS ANGELES The 2006 campaign for Coors Light will be unveiled at a distributors meeting in Houston tomorrow. Spots from Foote, Cone & Belding in Chicago evolve the Silver Bullet “Love Train” theme. In one, a landlord seems to be managing a high-rise’s power on a sweltering night, telling various tenants to turn their lights on or off, until it’s revealed that he is actually designing the Coors logo with the building’s lights to attract the train. A 60-second spot features crowds flocking to a crop circle that is revealed from above to be the Coors mountain logo—and then shows aliens seeking Coors. All seven spots, including two minority-targeted executions from specialty shops, carry the “Taste the cold” tagline, according to vp of marketing Jim Sabia. The campaign is slated to break in May. Golden, Colo.-based Molson Coors Brewing spent $195 million on measured media in 2005, per Nielsen Monitor-Plus.



IPG to Unveil Agency Strategy With Investors Today

NEW YORK Interpublic Group today will present the strategic vision for its major agencies—including McCann Erickson, Foote, Cone & Belding and Lowe—at a day-long investors conference in New York. Agency CEOs and corporate executives are expected to make six or seven presentations to investors and industry analysts. The conference comes a week after IPG reported a net loss of $289 million for 2005 and $34 million for the fourth quarter. The No. 3 holding company in the world, IPG attributed the losses to rising professional fees, increased salary costs, client losses, a shedding of noncore assets and a $92 million asset-impairment charge related primarily to a write-down of goodwill at Lowe. IPG ended last year with worldwide revenue of $6.3 billion, down 2 percent from 2004.



Comcast Considers 4 Shops For $100 Mil. Media Business

BOSTON The four finalists in the review for Comcast’s $100 million media assignment completed final presentations last Thursday, and a decision is expected early this week. The work is currently split between several incumbents, including Star Group in Philadelphia, which is defending. Aegis Group’s Carat, Omnicom Group’s PHD and Publicis Groupe’s MediaVest, all in New York, are the other finalists. Pile and Co. in Boston is managing the review for the Philadelphia-based cable provider. Creative duties, with Omnicom’s Goodby, Silverstein & Partners in San Francisco, are not part of the review.