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4 Shops Chase $200 Mil. Adidas-Salomon Global Media

NEW YORK Four contenders are vying for Adidas-Salomon’s estimated $200 million global media business, sources said. The athletic footwear giant is looking to consolidate its business following its $3.8 million acquisition of Reebok in January, sources said. Pursuing the account are Adidas’ lead shop, Aegis’ Carat; the team of Reebok shops OMD and PHD, both Omnicom agencies; Publicis’ Starcom; and WPP’s Media-Com, sources said. The agencies either could not be reached or declined comment.

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