TBWA\Chiat\Day Wins Hoover’s Creative Account

LOS ANGELES Hoover Co. said it has awarded creative chores on its ad account to Omnicom Group’s TBWA\Chiat\Day. Sibling DDB in Chicago was the runner-up. Publicis Groupe’s Fallon in Minneapolis and Dentsu’s DCA Advertising in New York also competed, but did not reach the final round. The incumbent, Omnicom’s Element 79 in Chicago, did not defend. Sources said spending in the business is $25 million. Hoover spent $45 million advertising in 2004, according to Nielsen Monitor-Plus.

Morgan Stanley Splits With Leo Burnett, Contacts Shops

CHICAGO Morgan Stanley hopes to have its search for a creative agency on its estimated $80 million account wrapped up within one to two months, according to one source. The New York client, which in July named John Mack CEO, said it had begun searching for a new agency, and had invited 17-year incumbent, Publicis Groupe’s Leo Burnett in Chicago, to defend. Citing “recent management changes,” the shop issued a statement saying it would not defend the business. The company spent nearly $160 million on advertising last year, according to Nielsen Monitor-Plus. About half of that was for the Morgan Stanley brand, while the other half was spent on its Discover credit card, which is handled by Omnicom’s Goodby, Silverstein & Partners in San Francisco. Media duties, currently at Publicis’ Starcom in Chicago, are unaffected.

U.S. Army Returns to Unfinished Review; Navy Begins Search

WASHINGTON The six finalists who participated in last year’s review for the U.S. Army’s $200 million ad contract are expected to compete for the business again now that a new request for proposal has been issued, sources said. The finalists are Publicis’ Leo Burnett, the incumbent; Omnicom’s BBDO; Interpublic Group’s McCann Erickson; and WPP’s Grey, Ogilvy & Mather and Young & Rubicam. The RFP is similar to the one the Army sent out last year before tossing out the results of that review in April. Responses are due Sept. 8, and a decision is expected in December. Meanwhile, presentations have been made in the U.S. Navy’s $60 million to $90 million review. Interpublic Group’s Campbell-Ewald in Warren, Mich., is the incumbent. Its current contract with the Navy expires Nov. 19.

$60-80 Mil. Lipitor Review Shifts to Testing Phase

NEW YORK Pfizer’s review of creative duties on Lipitor has moved into a concept-testing phase following presentations from five New York agencies two weeks ago, sources said. The shops that presented to the New York client were independent mcgarrybowen, Interpublic’s Hill, Holliday, Connors, Cosmopulos, WPP’s JWT, Publicis’ The Kaplan Thaler Group and the incumbent, Omnicom’s Merkley + Partners, said sources. By the end of August, the client is expected to cut to two shops. Estimated billings are $60 million to $80 million. The agencies and Pfizer declined comment.

Domino’s Pizza Kicks Off Hispanic Account Review

New York Ann Arbor, Mich.-based Domino’s Pizza has placed its national Hispanic advertising account in review. RFPs were sent to 13 agencies on July 22, the company confirmed. Marti Flores Prieto & Wachtel in Puerto Rico has been handling the account for 10 years and is a contender in the review, which is being conducted in-house. The company did not disclose the size of the account, but according to recent figures compiled by the Association of Hispanic Advertising Agencies, Domino’s Pizza spends an estimated $15 million annually on Spanish-language media. The final decision is expected by the end of October.

Fallon Adds $20 Mil. Vanguard Car Rental Account

CHICAGO Vanguard Car Rental, parent company of National Car Rental and Alamo Rent A Car, said it has awarded creative and media duties on its advertising account to Publicis’ Fallon. Estimated billings are $20 million. The Minneapolis shop won the account after a review that included WPP’s Young & Rubicam and Omnicom’s Element 79, both in Chicago. Incumbent DG&A in Los Angeles was not invited to pitch.