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Omnicom Fires Up Prometheus With $700 Mil. in Media Work

NEW york Omnicom’s OMD has quietly shifted three clients, Dell, JC Penney and Cars.com, to a new Chicago-based media agency called Prometheus. Combined, the three charter clients spend about $700 million a year on ads, according to Nielsen Monitor-Plus. The new shop is headed by managing director Bob Habeck, formerly director of strategy at OMD Chicago.

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